Sony Power emerges as an initiative that seeks to position itself in the market as a brand of accumulators and batteries. During the case study we were able to determine the use of an isologo accompanied by a logo, in addition to the use of two colors. For the isologo we wanted to focus on Sonny’s “S” as the first symbol of visual association, accompanied by the second “P” in character of importance. We create a composition between the letters to create a figure that can be retained in the mind over time. As for the logo, we chose the Renogare Regular font to which adjustments and modifications were made until achieving harmony between them, with the aim of achieving the functionality of the whole in a logo. The colors chosen were medium yellow to represent energy and green to represent the commitment to support the preservation of the environment related to the field of batteries.